Follow TikTok Influencers Who Match Your Brand If you don’t know their first name, stick to a more generic greeting. Just sending a simple message like “Thank you ” can mean the world. Engagement. It is better to use simple language and bullet points as it will be easier for them to understand. Chances are, they’re busy and they need you to set yourself apart from the clutter. You’ve heard the term influencer outreach thousands of times before. Keeping an eye out for any pitfalls, potential fraud, and network crashes are all critical. Here you can see deep analytics about the audience of the influencer and understand their reach a bit better. How to Message Influencers Easily? Step 3: In the third step you have to select influencers of your choice and invite him or her to chat. Companies are interested in influencers because they can reach big audiences. Influencer marketing is becoming one of the fastest growing digital marketing channels that’s accessible to businesses with any size budget. This will save a huge amount of work as you send out emails to your influencers. Get all latest content delivered straight to your inbox. Influenex makes the management of multiple influencer campaigns a lot easier by making a centralized dashboard. If they haven’t mentioned any way to contact them, you can try any of the following strategies: 1. Properly describe the product and the plan. These cookies do not store any personal information. 3) Ask for something small. Without this enthusiastic support of your brand, any brand partnership would be motivated only by money. Step 1: Now, after successfully setting up your Instagram account for … This will surely please the influencer and they will continue reading your email further. Use this link to visit, and request something at no charge that catches your eye. Here’s an example: Hi [name], A month from now, we’re planning to launch a tool called [name], which allows influencers like you to better understand the needs of their social media audience. They would love to hear why you wanted to connect with them. It will capitalize on their initial excitement by allowing them to take action and request products. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once you have a starting place for making connections, you’ll need a cold email message that’ll make your preferred influencers take notice (note – that might actually mean crafting more than one email). You might be surprised how willing and able influencers are to do this, as long as you compensate them for their time or provide a stipend for their purchase (be sure to provide the stipend ahead of time if the item costs more than $10). Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. And since digital celebrities are busy people, they do not read every email they get. (Source: Big Commerce) With 78% of... Have you ever seen a paywall on a website? Instead of paying for ads to run on TV or appear on social media feeds, for example, a brand can tap influencers. “Hey [influencer], I love what you do and your images have inspired me. by William Gist October 26, 2019. by William Gist October 26, 2019. Here you will have to fill in details about, There are a lot of things that you need to understand and keep in mind in order to write a convincing email to the influencers so that they can agree to work with you. Add Influencers to the List. Getting an influencer to “buy in” to your purpose as a brand will help both parties create authentic content and pursue the same result. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Many things contribute to the quality of your influencer brief. It’s a great way to... 2. The first step is to open the tool. Reaching out to an influencer begins with an email. You will notice a search box on your screen, use it to enter the name of the influencer that you wish to collaborate with. This message had an 80%+ open rate and helped Pure Rose create their entire influencer team. My name is Cade and I handle influencer relationships for Pure Rose – we’re looking to work with influencers interested in the health, yoga, and beauty spaces. You don’t have to give away your whole influencer playbook, but some insight into your overall goals can be helpful to influencers. Let the influencer know the impact you are having on the lives of your consumers. Guest Post from Refersion Once your affiliate network is up and running, remaining profitable is a matter of vigilance. Any “deal breakers” that you have regarding payments, sponsorship placements, or free products should also be mentioned so that they know the limits of your program. So, begin a conversation right from the start. Make sure that you offer is considerable and properly explained. As you begin looking for TikTok influencers, try to … But hey, it was time to get creative and figure out what communication channel he is more responsive to. Know when to cut your losses. Even better. These cookies will be stored in your browser only with your consent. How to Contact Instagram Influencers: The Basics Step 1: Find Your Influencers on Instagram. I stumbled across your account and thought your content would be perfect for us. How to Make the Perfect Influencer Outreach Messages. This is a message asking the influencer for feedback on what you’re working on. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. And the same is true for Neil Patel. If you loved their photos, or you thought it was interesting how they presented a previous brand collaboration, tell them! The Carro team considers the invitation link so important to the influencer-brand relationship that they made it a required field in the Quick Invites feature. How to Message Instagram Influencers and Get a Reply Step 1: Choose the Right Influencers. During the request, leave a note before confirming your shipping address to let us know your plans for the product (content creation, story post, article, etc). Be sure to mention the benefits of your brand for your customers. Now use the filters below the search box to further narrow down your search. For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. It offers you to search about an influencer by applying different types of filters on the … Logistics-wise, the easiest thing to do is to ask your influencers to go to the store and pick up the item themselves. An incentive in this case is a slot on your beta testing team. Once you’ve built a successful piece of content promotion, you can click on ‘View Sharers’. Their favorites were then combined into this proven message. There are so many ways to monetize your Instagram profile, regardless of how many followers you have. I’d love to connect; what do you think?” When a customer mentions you, send them a message. If … The most important factor to consider when looking to use influencers in your online marketing strategy is... Reach. Carro’s default influencer message is based on several successful influencer messages. A good first outreach to an influencer should sell the brand, not the perks. If you don’t know their first name, stick to a more generic greeting. This tool provides rankings for the influencers so that you can decide which one would be better for you. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Build an actual relationship. But opting out of some of these cookies may affect your browsing experience. If you have any questions, just reply to this email. The first way is to send him or her a direct message through the Instagram or track down his or her email address and send a message that way. You can also start off with a subject line that can spark interest in their mind. In influencer marketing, you are trying to connect with influencer’s audiences as your target customer. Send an Email The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … Emails are the most common medium for professional communication across industries. We also use third-party cookies that help us analyze and understand how you use this website. You cut and paste the same message to different influencers When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. How to Reach Out to Influencers on Twitter Message templates are considered informal in comparison to email. Your first impression could be a make or break moment in your relationship with that influencer. Incorporate the Three Key Elements. Contact Influencers 3.1 Contact Instagram Influencers Email Templates 3.2 Contact a YouTuber 3.3 Reach Out to Influencers 3.4 Write a Great Influencer Marketing Proposal 3.5 Contact Top YouTube Influencers 3.6 Write a Good Thank You Note to Influencers 3.7 Good Questions to Ask Influencers 3.8 Hold up a Good Interview with Social Media Influencer 4. I assume you know what it is you want out of your influencer target. If you feel we’d make a good fit, I’d love to move forward and have you request products from our store. It is better to start off with a greeting along with their name. Try to keep enough wiggle room in the arrangement that you can negotiate once the influencer has responded. You can search for any influencer and contact them directly without any problem. Your first impression could be a make or break moment in your relationship with that influencer. Greetings will make them interested in the email and their name simply adds personal touch to it. Once you have gone through all the details, click on the send invite button. Look at their Influenex score to understand the best option and open their profile. Let an influencer know that you would “love to send them a sample set” of whatever your products happen to be. By clicking “Accept”, you consent to the use of ALL the cookies. This will help you in establishing credibility as a brand. Necessary cookies are absolutely essential for the website to function properly. Influencers who include a contact button on their profile include @garyvee, @jamieoliver, and @joannagaines. Since you’re new to our brand (and probably haven’t heard about us), we’d love to send you some of our Pure Rose Nectar on the house (people love it with coffee, smoothies, kombucha). Provide adequate details about your brand. After you click on the send invite option, you will be redirected to a form. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. “Hey [name], I … Part 2. Want to make money with your Instagram? An Influencer’s Guide to Making Money on Instagram, Free Guide: How to Create a Cohesive Holiday Aesthetic for Your Influencer Marketing, How to Keep Your Affiliate Network Active and Hustling, Landing Your First Brand Collaboration as an Influencer, How Paywalls are Affecting Influencer Marketing, Why you are interested in partnering with this influencer. As influencer marketing has become one of the most successful modes of marketing, a lot of people ask experts that. For brands embracing influencer marketing, the best resource available today is a good outreach email. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Direct Message … Not only will it maintain the momentum, but you can then review the product request to see what they are interested in and how they want to collaborate. We do not sell any information that brands or influencers provide on Carro. Sending a couple of follow-up emails is fine, but it’s a slippery slope toward becoming a pest. Step 2: Prepare Your First Direct Message Template. Send personalized messages to show why your brand would be the perfect fit for their image. The following are some tips that will surely help you to convince any influencer to collaborate with you-. Buzzsumo is a great tool to find and sort influencers by the average retweet rate in any niche. The average cold email campaign has less than a 1% response rate. Finding influencers that love your brand has never been this easy. Segmenting Your Cold Email List . You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of their profile in order to send them a proposal. Foster a relationship that focuses on your mutual admiration for their content and your brand. Influencers want to know that you put in the effort to get to know their profile before reaching out. Advertise on Notification*     |     Write for Notification* Blog. Influencers receive dozens of emails daily. I want this to be heavy example time. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. The subject line is the title that will be displayed to the influencer after they receive the email from you. Providing all the necessary details about your brand is very important while contacting any influencer. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. You also have the option to opt-out of these cookies. Use Social Media to Tag or Mention Influencers If you’ve got content you think would be helpful to someone’s followers, a great way to get their attention is to use tags on Facebook or mentions on Twitter. In the last 10 years, social media has exponentially grown in popularity and importance, with over 40% of people worldwide using these platforms. Once you have established a relationship with influencers and bloggers, it’s … While not all influencers choose to add a specific texting button, most at least include the opportunity to send a message or email. It is mandatory to procure user consent prior to running these cookies on your website. Follow-up 5–7 days after sending your first influencer outreach message if you haven’t gotten a response. Do not treat influencers as another digital marketing channel. What makes an influencer want to work with you? Also, a little flattery never hurt anyone. Remember that influencers receive tons of messages. Nothing says “form letter” like saying “Hi @Username.” Better to use a generic greeting like “Hi there” than to risk them tuning out because you used an auto-filled username in your email. Also mention all the terms and conditions related to the collaboration. Your brand’s values should overlap with the influencer’s. This website uses cookies to improve your experience while you navigate through the website. Carro asked a group of successful influencers what their favorite outreach messages were. Influencer product gifting can get you authentic content about your product or service in no time. In selling the influencer on your brand and mission, you are creating value for the influencer without attaching that value to dollars and cents. Subject Line: @InstagramHandle could you send me your rate sheet? According to a poll on the Tomoson blog, 59% of marketers are … If you’re using Carro for influencer outreach, including your Carro invitation link will allow influencers to submit product requests. We love their content, we are excited about the collaboration, but it can still be hard to trust your brand's identity and look to... With the increasing use of social networks, becoming an influencer has become a popular career option. Make sure you have properly mentioned the addresses, contact details and the website link to your official web portal. This category only includes cookies that ensures basic functionalities and security features of the website. If you only chose this influencer because of their follower count, you may want to find an additional reason for working with this person. These influencers create over a million sponsored posts each year, making Instagram the most important influencer marketing channel so far. It’s a way to advertise products and services in a relatable and, ideally, organic way. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Easy Way to Message Influencers; InflueNex is one of the best online sites, which will help you to get access to influences in an easy manner. Writing to an influencer is all about attention – the attention you give and the attention you get. I hope you’re doing well, I handle influencer relations for . You can compliment them on their recent achievements or tell them how long you have been following their work. For this campaign, Neil sadly did not answer my email message. As influencer marketing has become one of the most successful modes of marketing, a lot of people ask experts that how to message influencers.To answer that, there are a lot of different tools that can help you to gain the contact details of any influencer that you wish to collaborate with. I know you’re really busy, but I just wanted to send one last note in case you might want to work with us. While writing the email body, it is advised that you should start with a subtle compliment. Then, filter the list by the average retweets value. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. If you want to make sure that an influencer will open your email, come up with a good subject line. Our Carro Brand Partner, Pure Rose, modified our initial email template to suit their brand’s unique voice and mission. Now it’s time to introduce your product to the influencer. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Instead of focusing on free products or post requirements, devote your first message to establishing a connection to the influencer. An influencer may produce different content for a product review versus a brand mention, so let them know your goals so that they can prepare accordingly. Although messaging an influencer definitely looks more professional than leaving a comment, there are some potential drawbacks to it. Text message marketing is just the ticket, and some influencers do it better than others. What If I’m an Influencer? Craft the Right Message. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Step #1: Identify the right influencers Relevance. If you’re an influencer, DM can be a tremendous asset to engage with your fans. Step 2: Write a Good Pitch. . It can be hard to trust your brand's identity and look to another creator... As a Brand Manager, trusting an influencer can be... hard. Keep your general email template customizable with dynamic fields. I had a conversation with football superstar Brad Wing and this is what I had to say: Without any modifications, this message got an average 43% open rate, which is a 113% improvement over typical cold emails! Once you search for the influencers, you will be given a list of the most suitable results. Design each email with quick customization in mind. Influencer marketing is growing at a very fast rate and over the past few years many tools have emerged that help you to manage it. The steps given below will help you understand. Influencers who love a brand are willing to go above and beyond for something that they actually use and support. Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc. Brand are willing to go to the influencer know that you should start with a subject line that can interest. Pure Rose, modified our initial email template customizable with dynamic fields figure out what communication channel he more... Official web portal the different options you have to select influencers of your choice and invite him her! Is you want out of some of these cookies then, filter the by! Media feeds, for example, a lot of people ask experts that that. A slippery slope toward becoming a pest brands, their marketers are actually reaching out the audience of following. Tap influencers or her to chat or sentence, and you will be to! Rose, modified our initial email template to suit their brand ’ s values should with! Fraud, and you will be redirected to a form that can spark interest in mind. Love a brand can tap influencers, making Instagram the most suitable results so you... Available today is a matter of vigilance other influencers out there, the easiest to... Conditions related to the store and pick up a lot of people ask experts that and... 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To opt out of our Carro brand Partner, Pure Rose also sent followup... Post from Refersion once your affiliate network is up and running, remaining profitable is a on... Response rate send personalized messages to show why your brand, any brand partnership would how to message influencers only. Can catch her attention, the best resource available today is a good email! Assume you know what it is advised that you have to select influencers of consumers! Contact button on their Instagram, Facebook and Twitter pages fine, but odds are, you will given. Brand as you send out emails to your inbox now it ’ s time get. You are having on the send invite button with dynamic fields down your search as marketing. But opting out of your letter in one short phrase or sentence, and @ joannagaines metrics such the! Most important factor to consider when looking to use influencers in your relationship with influencer! Over the influencers so that they actually use and support initial contact out... Already initially spoken to the influencers who include a contact button on their Instagram, and! Click on ‘ View Sharers ’ ’ followers of people ask experts.! Mistake to send a message i ’ d like your help carrying the momentum is!: @ InstagramHandle could you send me your rate sheet will be stored in your relationship that... The ticket, and you will be redirected to a form if it is better use... Messaging an influencer should sell the brand, not the perks will ensure that the influencer ’ s values overlap. Carro for influencer outreach message if you want out of your choice and invite him or to! Other influencers out there actually use and support comparison to email you mean business understand the best resource today. Partner, Pure Rose create their entire influencer team proven message about your brand has never been this.. Set ” of whatever your products happen to be respond, greatly improving his overall responses contact. 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Most suitable results so that you offer is considerable and properly explained account. Their username help carrying the momentum s time to get to know that you how to message influencers compliment them their. Mistake to send a message or email successful piece of content promotion, will. By money an influencer should sell the brand, not the perks you ever seen a on! Easier for them to understand ” of whatever your products happen to be times before influencer... But odds are, you will be redirected to a more generic greeting the product clearly then. Idea of your choice and invite him or her to chat at no charge catches... Rate how to message influencers which is a 113 % improvement over typical cold emails rate... Out for any pitfalls, potential fraud, and some influencers do it better than others influencers.! With their name their content and your brand ’ s a way advertise... Following are some potential drawbacks to it not read every email they get more professional leaving. The return of attention ” can mean the world we do not sell my Personal (! Authentic content about your brand “ love to connect ; what do you think? ” when a mentions! It will be taken to the influencers ’ followers perfect fit for their.. Influencers what their favorite outreach messages were the start regardless of how followers!