There is a new king of resale. “It's just supply and demand,” says Josh Luber, the cofounder of StockX. Because nothing makes sense anymore, the most popular shoe in the world at this moment is not your typical grail-making collaboration between a high-fashion designer like Virgil Abloh. It seems like every day there’s a new SB Dunk release that dominates the market, or an older model setting record resale highs. The last collaboration with a consumer brand that did this well was a pair made with Heineken almost two decades ago. Ad Choices. Check out the complete ranking above, then peep the most expensive sneaker releases of 2016 Q1. The Strawberry Cough SB Dunk High is set to finally arrive this fall, marking Todd Bratrud’s second SB Dunk High colorway this year alone. Among sneakers with at least 1000 StockX sales in the first three days after release, the Chunky Dunky has the highest initial resale value of all time. Three pairs were raffled off to the public at the opening of the exhibition, with the remaining 21 going to close friends and family. They were all works of art, but our main concern right now is the NYC edition! Jenner’s influence hasn’t just stood out at a product level, but in the category overall. On the whole, we found that from the start of 2018 to the holiday of 2019, Nike SB Dunks only showed a slight increase in average resale value. Now, SB Dunks resell for an average monthly price of over $600- a roughly 200% increase in six short months. August 2005 changed things forever for Nike SB. The proof is in the data. And yet ironically – and for buyers, tragically – the supply of older Dunks has never been smaller, and it’s dwindling more each day. Content that would have been buzzing on NikeTalk 15 years ago is now all over Instagram Explorer pages and TV. Today, the London SB Dunk can go for as much as $14,000. Dunks vs SB. Any Jenner post featuring sought-after sneakers pushes the resale needle. In today’s crowded social media-driven sneaker era, no shoe travels as far as an instantly recognizable one. Eminem x Carhartt x Air Jordan 4: $18,000. Nike SB Dunk Low Ben & Jerry's Chunky Dunky, Nike SB Dunk Low Grateful Dead Bears Green, Nike SB Dunk Low Travis Scott (Regular Box), Nike SB Dunk Low Grateful Dead Bears Opti Yellow, Nike Dunk SB Low Diamond Supply Co. "Tiffany", Over 15 years later, SB Dunks are still the pinnacle of sneaker culture, perhaps now more than ever. The obsession for older SB Dunks has set off a chain reaction, leading to the demand of all SB Dunks under the sun. I’m willing to admit that the shoe’s success may be a mystery only to me, the old man screaming at Ben & Jerry’s idyllic blue skies. space between consumer goods and fine art. Not only did the surge affect sales volume, but also resale prices. Nor is it not a super-luxe, high-design piece of footwear. To make sense of the recent surge, we go deep into the numbers and history of the Nike SB Dunk renaissance . Some of these SBs are reaching INSANE price points. In the weeks following each of these posts, prices for the Dunks rose by 30-50%, and sales volume rose anywhere from 2x to 4x. The Dunk SB, introduced back in 2002, has now been around as long as the Dunk itself had been when Nike SB was first launched. The surge has been caused by both the rapid price appreciation of older SB Dunks, and the release of new Dunks (like the Strangelove and Ben and Jerry’s collab) at stratospheric resale price points. Nike Dunk Low Pro SB ‘Paris’ – $ 3,500. The launch colorway for the new Dunk Elite Low is modeled off the original grey and blue SB Dunk sample that Sandy Bodecker (then the GM of Nike SB) first took around to … Sneaker culture has come a long way since the Staple Pigeons sent NYC into utter chaos in 2006. Dunk and SB are products from Nike. The surge has been caused by both the rapid price appreciation of older SB Dunks, and the release of new Dunks (like the Strangelove and Ben and Jerry’s collab) at stratospheric resale price points. All rights reserved. This was one day Ferris didn’t take off. The Jenner Effect drove this pair of Dunks to a startling 279% appreciation in resale premium year-over-year. Besides a price decline at the start of May. If we are forgetting any others, it’s probably because we are overwhelmed by reading the news every day of a new GREAT SB Dunk on the way. The Nike Swoosh on the side is melting, like a scoop running down a cone on a sweltering summer day. Price: 15.025€ nike Nike Dunk Low Nike SB Dunk. “Nike is king at picking winners by selling a story, bringing back a shoe like the Dunk from the graveyard, and catering to a consumer who buys shoes based on pop culture versus athlete recognition,” explains influential sneaker reseller Corgishoe. I’ve pounded a carton or two of Phish Food in my day—so I guess I should understand that, when it comes Ben & Jerry’s, immoderation to the point of hedonism is kind of the whole point. And this shoe is really limited.” So that’s the most obvious answer: the Chunky Dunky’s success is predicated on its limited nature. Here is why 2020 belongs to the Nike SB Dunk. Not only did the surge affect sales volume, but also resale prices. Dunks carry a feeling of authenticity that many of today’s releases lack and buyers have shown how much they are valued, as evidenced by their incredible resale prices. And yet ironically – and for buyers, tragically – the supply of older Dunks has never been smaller, and it’s dwindling more each day. But maybe the appeal of the Chunky Dunky is even simpler. Nike’s SB Dunk Low X Ben & Jerry’s: Chunky Dunky, their popularity in the early aughts makes them ripe for a comeback. Besides a price decline at the start of May, SB Dunk resale prices have recently spiked across the board. Alright, so it’s 2005, and Nike decided to release a City Pack of Nike SB Dunks. to 202 pairs, exclusively sold in Paris, and created so that each pair was unique, featuring a section of painted canvas from French painter Bernard Buffet. “There's been this massive reemergence around the SB Dunk and particularly the SB Dunk Lows, and obviously Travis was a big part of that,” says Luber. Using the triptych theme from Goldilocks as inspiration, the Bears were born. From any angle, it is ridiculous. Sorry Off-White Jordan 1, step aside. Again, an amazing story. After the NYPD arrived and dispersed the crowds, the story went viral, and everybody in the world understood the extent of SB Dunk demand. Nike Dunks & Nike SBs have suddenly started to peak. And resale prices on StockX show that sneakerheads are feeling them. So, you're probably wondering who in the world owned these precious gems. . The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. So how is the Chunky Dunky the biggest release of the year so far? We are in July and there are already four 2020 SB Dunk releases that are reselling over $1,000. Nike Sb Dunk Low Premium Yellow Lobster. If I announced I was selling a pair of sneakers limited to only five pairs in the world, would you buy one? Now, older sneakerheads who are blinded by the nostalgia of the good old days may not want to hear this, but 2020 is arguably one of the best release years in Nike SB Dunk history. Kylie Jenner has posted photos wearing rare SB Dunks on several occasions this year and each time she does, prices and sales for those sneakers surged on StockX. Consequently, the number of people interested in Nike SB Dunks today is greater than ever before. What we are seeing here is not an outlier, but one event that is part of a larger trend. Considering that it is extremely limited and has a story behind it, the Paris Dunk Low is best understood as an art object. The collector goes by the name Shoezeum. It's not a design from a Travis Scott-level entertainer. Instead, for the biggest shoe of 2020, Nike partnered with a brand you’ll recognize from the freezer section of the grocery store—Ben & Jerry’s—for a take on its Dunk silhouette that looks like a souvenir from an LSD trip. These very exclusive shoes are a true work of art. In the spring of 2005, Nike SB announced that they would be releasing the first-ever City Pack, a series of extremely limited SB Dunk Lows exclusive to only four cities in the world – Japan, London, Paris, and New York. The success of the Chunky Dunky is about much more than this single shoe—it’s a lesson in how Nike creates hits by building up its shoe models, harnessing hype, and slowly trickling our pairs. Nike’s last eye-poppingly popular release was the Travis Scott Dunk that peaked at $1,522 on StockX. There isn’t one specific source to credit for the Dunk resurgence. As much as we cringe at the term “influencer”, we can’t deny the influence of Kylie Jenner and her fit pics. Every SB Dunk released this year has the feeling of inspiration, and the sense that Nike is committed to delivering the best product they can. This was one day Ferris didn’t take off. Nike SB Today, Nike SB's goals remain steady: By utilizing game-changing technologies, listening closely to our diverse team of pros, and maintaining dialogue with skaters in the streets of the world, Nike SB inspires and motivates skateboarders everywhere to do what they love, and help them do it better. The chart above shows the top 5 SB Dunk price increases in percentage terms. Over 15 years later, SB Dunks are still the pinnacle of sneaker culture, perhaps now more than ever. The OG Nike SB Dunk Pigeon. The combination of increased demand with decreasing supply has led to a surge in SB Dunk prices on StockX. For a shoe that was so limited, the Nike Pigeon Dunk SB left a lasting impression on the sneaker world. Professional resellers trying to move the Chunky Dunky for close to two grand would be out of luck without anyone who legitimately wants the shoe to wear, or to hold onto as an investment. Nike’s new over-the-top collaboration with Ben & Jerry’s is the biggest shoe release of the year. Currently, it stands as one of the rarest, most-expensive sneakers in the game—not just Nike SB Dunks. Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. So, another theory: the Chunky Dunky’s success is due less to its specific design or quantity than its lineage. The design is outrageous. The Dunk was the first to be introduced in the market. What’s crazy is that we still have half of the year left and what seems to be an infinite amount of heater SB releases on the way. The, What’s crazy is that we still have half of the year left and what seems to be an infinite amount of heater SB releases on the way. The internal lining is a hippy-dippy tie dye. I have one question: what the hell? And yet the Chunky Dunky, which went on sale yesterday for $100 through Nike, sold out immediately. A lot of the credit (or blame) for this cultural transformation can be attributed to inevitable innovations in technology and information sharing. Yes, you read that correctly. In January of this year, the average Nike SB Dunk would have sold for just over $200. – every single day, and the community is growing at a rapid rate. There are more elements on this shoe than on a toddler’s make-your-own sundae. SB Dunks have never seen immediate appreciation like this with respect to the volume in which they are reselling. Then 2020 hit and prices took aim at the stars. Nike’s last eye-poppingly popular release was the Travis Scott Dunk … The first “Silver Box” era … Just this spring, the Nike SB Dunk Low Paris became the highest selling sneaker in StockX history after selling at an astronomical $51,950. In all of StockX history, no one product category has ever experienced such a meteoric price increase. The line chart above shows the monthly average price of all Nike SB Dunks on our platform. In the weeks following each of these posts, prices for the Dunks rose by 30-50%, and sales volume rose anywhere from 2x to 4x. Some of Nike SB’s most expensive and sought-after Dunks from its halcyon days debuted as part of the company’s “City Series,” which were released in conjunction with the “White Dunk” traveling art exhibition Nike produced. STYLE ID: 313170-137566: COLOR: yllw ochre/terra brown: RELEASE: 2009 : SELECT US SIZE: 6. Only … Kylie Jenner has posted photos wearing rare SB Dunks on several occasions this year and each time she does, prices and sales for those sneakers surged on StockX. “If it had been reversed, if [the Chunky Dunky] came out before [Scott’s] Dunk, then this one probably wouldn't be as big.” In other words: the Dunk is being groomed for success, and the Chunky Dunky is the latest and biggest beneficiary of that process. A new J-Pack SB Dunk has been teased by Size? “This is Econ 101 at its most basic. Consequently, the number of people interested in Nike SB Dunks today is greater than ever before. SB Dunks Are Works Of Art. StockX crunched their numbers and ranked the most expensive Nikes in StockX history. Very few shoes have ever reached heights like this, especially outside of an auction platform like Sotheby’s who recently sold the most expensive shoes in history – a game-worn and … Though these two types of shoes look similar in many respects, a close look at them will really reveal the difference between the two especially in the design, innersole, and outer sole.. We are excited to see how upcoming releases affect the trajectory of the SB bubble and how long the hype will last. In all of StockX history, no one product category has ever experienced such a meteoric price increase. The shoe was limited. in a Chicago colorway just in time to feed the frenzy of Jordan thirsting after The Last Dance. For all SB Dunks, these were the biggest % increases over the past 12 months. What Is a Chunky Dunky, and Why Is It $1,600? Standing out as one of the highest increases was the Nike SB Dunk Low Stussy Cherry, as worn by Kylie Jenner. By 1988, it was clear that the Dunk was not nearly as popular as the Air Jordan 1, and Nike retired it. Standing out as one of the highest increases was the, Now, older sneakerheads who are blinded by the nostalgia of the good old days may not want to hear this, but 2020 is arguably one of the best release years in, We are in July and there are already four 2020 SB Dunk releases that are reselling over $1,000. SB Dunk resale prices have recently spiked across the board. Considering that it is extremely limited and has a story behind it, the Paris Dunk Low is best understood as an art object. Now let's look at the price breakdown: Original Shattered Backboard Jordan 1 - $615,000 GQ may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. More bracingly, it is now trading for an average sale price of $1,609 on secondary market StockX. When news of the release hit the streets, mobs of people rioted outside of Staple’s small storefront, all desperate to secure a pair of Pigeon Dunks. © 2021 Condé Nast. Skate shops across the world received limited quantities of a turquoise and black Nike SB Dunk Low … Jenner’s influence hasn’t just stood out at a product level, but in the category overall. The third most expensive shoe is the Nike Moon shoe. What we are seeing here is not an outlier, but one event that is part of a larger trend. … There have been blockbuster collaborations, skate shop exclusives, clean GR colorways, and most importantly – Nike SB is having fun with it! Back then, sneaker culture was a niche phenomenon; today, it is utterly mainstream. Dunks, on the other hand, have universal appeal—and their popularity in the early aughts makes them ripe for a comeback. Nike isn’t making any more. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. We are witnessing SB Dunks crossover into a unique space between consumer goods and fine art. Now, SB Dunks resell for an average monthly price of over $600- a roughly 200% increase in six short months. The shoe was limited to 202 pairs, exclusively sold in Paris, and created so that each pair was unique, featuring a section of painted canvas from French painter Bernard Buffet. The four featured cities were Paris, London, Tokyo, and finally New York City. A lot of the credit (or blame) for this cultural transformation can be attributed to inevitable innovations in technology and information sharing. Totally tech’d out, the innovative model from the Swoosh saw a WIRED Magazine rollout, introducing the world to auto-lacing innovation first imagined by the Beaverton brand in the ’80s when consulted for Back to the Future II . Morgan is a writer and content creator based in Detroit, MI. To revisit this article, visit My Profile, then View saved stories. The NYC Pigeon caused quite a stir when it was released in 2005. So as more deadstock pairs sell, the more limited and valued they become. Eminem, Carhartt and Air Jordan — now that’s … As much as we cringe at the term “influencer”, we can’t deny the influence of Kylie Jenner and her fit pics. Nike introduced the Dunk in 1985. In May, Jenner took to Instagram wearing a pair of rare Nike SB Dunk High Ferris Bueller. Content that would have been buzzing on. For all SB Dunks, these were the biggest % increases over the past 12 months. The Mid had a specific tie to the tale as it was the first time it appeared in the SB line and was seen as an outlier by the design team; specifically, James Arizumi who argued that if they already had a Low and High, the debut of the Mid had to have pop and purpose. Ferris Bueller Dunk High prices spiked due to diminishing deadstock supply and soon prices skyrocketed from $700 on average to nearly $1100 — a 50% increase. Very few shoes have ever reached heights like this, especially outside of an auction platform like Sotheby’s who recently sold the most expensive shoes in history – a game-worn and autographed pair of Jordan 1 Chicago – for over half a million dollars. Scott’s shoe was also an SB Dunk designed without restraint—the shoe brazenly mixed plaid and bandana prints. The auction includes an unreleased test pair of Dunk SB Lows created by Japanese illustrator Katsuya Terada, commissioned by Nike’s then CEO for inclusion in 2003’s White Dunk Exhibition. The Friends & Family edition of the shoe, which arrived in a sneaker-sized tub of ice cream, is going for $3,828. There was a brief time in the 2010s where SB Dunks played second fiddle to, Sneaker culture has come a long way since the Staple Pigeons sent NYC into utter chaos in 2006. Nike Dunk SB Low Staple NYC Pigeon, $16,000. On StockX, sales and prices for Nike SB Dunks are at their highest point in our platform’s history. The Nike SB Dunk Low London is inspired by the city’s darker weather. Any Jenner post featuring sought-after sneakers pushes the resale needle. The. That can’t be the whole answer, though. And the Dunk’s rise is connected to a broader shift in the kinds of sneakers we love. By now you know the story. In May, Jenner took to Instagram wearing a pair of rare. Nike SB has brought the edge back into the sneaker game. It's not fair to give Mike ALL the shine though. These four Dunks all land in the top 10 most expensive sneakers of 2020 on StockX. SneakerDon™ » Sneakers » Nike » Dunk SB » Nike Sb Dunk Low Premium Yellow Lobster . Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. But for now, one thing is certain: 2020 will forever be known as the Year of the SB Dunk. Ok, I … . There was a brief time in the 2010s where SB Dunks played second fiddle to Jordans and Yeezys. Nike SB Dunk Low ‘Paris’ (2007) This is probably the most expensive Nike SB Dunk of all time. Forget the design, though—what might matter most is its designation as a Dunk. New generations are being introduced to the sneaker world – and SB Dunks especially – every single day, and the community is growing at a rapid rate. The original Nike Dunk got its start as a basketball shoe in 1985. Nike isn’t making any more 2005 Tiffany Dunks, or 2003 Heineken Dunks, or 2005 Paris Dunks. But the greatest trends all have a way of coming back, and today Nike SB Dunks are fully back in vogue. Sign up for our newsletter. The proof is in the data. Better together. What a way to kick off the list. $55,000.00 In Stock . Only 150 pairs of Pigeon Dunks were made, and out of that supply, 30 were numbered and set to release at Staple’s REED Space in NYC’s Lower Eastside. Rather, it is the culmination of multiple independent factors. The Supreme Nike SB Dunk Low is still one of the greatest pairs of the sneaker in its… Unlikely. Back then, sneaker culture was a niche phenomenon; today, it is utterly mainstream. The Nike SB Dunk Low Ben & Jerry’s are a testament to this monumental year of releases. Perhaps unsurprisingly, it shot to the top of every sneakerhead’s wishlist. The shoe's coloring borrows the familiar tranquil scene from a carton of Ben & Jerry’s ice cream—a cow backdropped by rolling green meadows and blue skies. Shoes in general have become too expensive, but the $720 Nike HyperAdapt may take the cake. “The reason why the Dunk has always been this canvas for great designs, and is such an iconic shoe, is the same reason the Jordan 1 is: it's just very, very wearable,” says Luber. In January of this year, the average Nike SB Dunk would have sold for just over $200. He points out that later Jordan models, and even the Kobes that are very popular among pro basketball players today, look like athletic shoes—and basketball shoes now comprise less than 4% of athletic shoe sales, compared to 13% in 2014, according to NPD data. So, another theory: the Chunky Dunky’s success is due less to its specific design or quantity than its lineage. Within 48 hours after posting, there were more sales of this ultra-rare pair of Dunks than the previous two months combined. Heinekens (2003, Silver Box) This slideshow requires JavaScript. If we were to look at the SB Dunk Low Freddy Kruger, another SB Dunk that resells for around $10,000, we would learn how all existing pairs were rescued from being burned after New Line Cinema sent a cease and desist to Nike for using Freddy’s name without a license. Ferris Bueller Dunk High prices spiked due to diminishing deadstock supply and soon prices skyrocketed from $700 on average to nearly $1100 — a 50% increase. Only 202 pairs were made and offered for $65. What do you guys think the main reasons are? SB Dunks have never seen immediate appreciation like this with respect to the volume in which they are reselling. Within 48 hours after posting, there were more sales of this ultra-rare pair of Dunks than the previous two months combined. Meet the Chunky Dunky. Just this spring, the Nike SB Dunk Low Paris became the highest selling sneaker in StockX history after selling at an astronomical $51,950. A background story like this adds value that can’t be replicated. The SB Dunk Low was the first shoe to be released as part of Nike's Skateboarding line. These four Dunks all land in the top 10 most expensive sneakers of 2020 on StockX. All those kooky colors, Corgishoe says, are carefully calibrated to work together: “Strictly in terms of design,” Corgishoe says, the shoe is “executed incredibly well.” (Still, he notes: “As an adult male of a certain age,” he adds, “I would never consider wearing them.”) Luber is a fan, too. … The Nike SB Dunk Low Grateful Dead Bears pack is within arms reach of hitting skate shops and SNKRS (we are sure you will put those stash pockets to good use). A background story like this adds value that can’t be replicated. Another Futura-designed SB collaboration, the Nike Dunk High SB “FLOM”—”For the Love of Money” originally released in 2005. The MF DOOM x Nike SB Dunk High was made to look like its namesake, the gunmetal grey panels on its upper reflecting the armor of Doctor Doom, the rap villain's comic book inspiration. This year Jenner has posted photos wearing the Dunk SB High MF Doom, SB Dunk Low What The Dunk, and Dunk SB Low Stussy Cherry. This is one of the best Nike SB Dunks and it’s easy to see why. Nike selected Jeff Staple, creator of Staple Design and REED Space, to put his spin on the SB Dunk Low, and with inspiration stemming from NY’s most famed feathered resident, Staple created the Nike SB Dunk Low NY Pigeon. Because so far, 2020 has been the year of the Dunk: beyond Scott’s and Ben & Jerry’s, to name just a few, Nike’s released the green-and-yellow “Brazils,” a collaboration with Comme des Garçons, and a pair of collegiate editions that borrow colors from Syracuse and Kentucky. The chart above shows the top 5 SB Dunk price increases in percentage terms. 18. #1 Nike Dunk SB Low Paris. 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